Valasys

DECEMBER 20, 2019

Drift’s campaign to optimize Email Conversions with “Live Chat”: This was amongst the revolutionary advertising campaigns for B2B businesses in that it categorically proven that one can capture leads without using forms. The typical email campaigns fueled by addresses gathered from lead capture forms generated click rates of 2 – 3%.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

SnapApp

JULY 7, 2017

Recently, after clicking on a Facebook ad for a product I've been considering, I was offered the chance to complete an interactive quiz to help the seller best identify which version of the product would be best suited for my particular needs. According to Kissmetrics , "Quizzes are the most engaging type of content on Facebook.".

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100

Smashmouth Marketing

SEPTEMBER 23, 2009

TJMcCue : RT @ MarketingSherpa The 5 levers for improving lead-gen performance: [link] #sherpab2b09. ajdun : Great stat from Sirius Decisions via #sherpab2b09 80% of leads DQ by sales go on to buy in 24 mos. MktgExperiments : @brianjcarroll : study shows 28% of early-stage leads take 100+ days to become sales-ready.

Microsite 100

Microsite Landing Pages CTR Lead Gen 100