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2011 B2B Marketing Trends

Webbiquity

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on Facebook.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search.

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High-Performance Inbound Marketing Techniques for Successful Lead Generation Campaigns

Only B2B

One may create leads through a variety of internet marketing strategies, such as SEO, social media, and pay-per-click (PPC). Difference Between Outbound Leads and Inbound Leads Typically, when we talk about “outbound lead generation,” we’re talking about telemarketing, email marketing, or direct mail.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

I made a choice of Linkedin over Facebook preferring it for its business perspective and it is paying off in terms of job contacts. I found your sample profile… er… dry. A few folks e-mailed me for more information on how and why I use LinkedIn. E-mail (required). Notify me of followup comments via e-mail.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

So, whether the elements and solutions come from the DTC or B2B industry, or were used in a PPC campaign or email newsletter, if you track the uplifts and results, you’ll be able to see patterns. So, they decided to run a multivariate test for a sample of 4000 page views. Earth Class Mail: Landing Page Optimization.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

Google has dis-intermediated the content business. A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. We just published a new web marketing white paper on the thorny subject of how to do PPC properly in an B2B environment. Okay, okay. Velocity is a bit different.