Digital B2B Marketing

SEPTEMBER 24, 2013

Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Not even Facebook comes close. Google wants to be both. Announcement One: Google AdID.

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Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. For most B2B marketers, it isn’t nearly enough. Facebook Ads. And they’re right.

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Digital B2B Marketing

JUNE 11, 2014

Digital marketers are getting hooked on reporting bigger numbers, but in the process your marketing may actually be making a smaller and smaller impact. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Here are four common culprits.

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Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

NOVEMBER 22, 2011

When you care about your position in Google search results, you begin to care about backlinks, keywords, titles, headings, copy, social signals, Danny Sullivan and Matt Cutts. Rather than returning the best search results to a user (the intent of Google’s algorithm), you have influenced the search results to favor you.

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Digital B2B Marketing

NOVEMBER 22, 2011

When you care about your position in Google search results, you begin to care about backlinks, keywords, titles, headings, copy, social signals, Danny Sullivan and Matt Cutts. Rather than returning the best search results to a user (the intent of Google’s algorithm), you have influenced the search results to favor you.

Best Practices 100

Best Practices Keywords Intent Google 100

Digital B2B Marketing

JULY 19, 2012

If it is prominent in the main navigation, the site has been designed for marketers and media buyers as much as for its audience. Using a custom Google search, you can determine how common your keywords are in the site. Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook?

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Advertising Agencies Advertisements Advertising Tips 100