B2B Marketing Traction

FEBRUARY 28, 2012

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. Business owners want to see a return on their investment, and many don’t understand what’s involved in planning, implementing and maintaining a Facebook company presence. Generate leads?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Do they spend a lot of time on Facebook and follow your content there?

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 11, 2015

Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? An emergency car escape tool with a hammer for tempered window glass and a cutter for the seat belt is another item many have heard about but may not have purchased. 3 New Promotional Campaign Ideas.

Promotion 100

Promotion Campaigns B2B Marketing Product 100