Sprout Social

JUNE 12, 2023

Next, segment your customers into different groups based on shared characteristics. If you’re a SaaS tool, you might have a group of young, tech-savvy professionals who value efficiency, and a group of older, less tech-savvy professionals who value simplicity and ease of use. But that’s just the tip of the iceberg.

Marketing AI 130

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 130

Albacross

JULY 2, 2018

Well, B2B marketers who blog generate, on average, 67% more leads than those that do not. Say you have 2 marketers and 6 sales reps on your team. of your customers generate 100% of your word of mouth marketing. Say your company produces a technical SaaS tool for marketing teams. Blog Regularly. Image source.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Unbounce

OCTOBER 1, 2018

Conversion optimization (CRO) is one of the most impactful things you can do as a marketer. CRO can give your marketing team ideas for what you can be doing better to convert visitors into leads or customers, and it can help you discover which experiences are truly optimal, using A/B tests.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96