SmartBug Media

NOVEMBER 21, 2022

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on ICPs, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Convert

MARCH 21, 2023

If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it. It tracks the movement of the mouse pointer as an indication of where attention is as people engage with the content on the page.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Conductor

DECEMBER 10, 2019

The company was a software service that helped people build their resumes. There was a tool and then attached to it was a CMS where we published resume-writing and job-hunting resources. Christine: Are there specific teams that are successfully brought in on utilizing search insights? That was really exciting.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Vidyard

FEBRUARY 18, 2021

The beauty of that is that you can utilize what you already have: Your employees! Utilize their expertise and experience in the industry to create on-demand video content for your customers. The ability to live stream through Facebook, Instagram, LinkedIn, and YouTube has changed the need for in-person marketing activations.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Albacross

JANUARY 17, 2020

It's super helpful for organizing prospects into segmented cohorts and tracking the progress of where our potential customers are in the sales pipeline. Airtable helps us stay organized – we use it as a CRM to track the customer's journey. Albacross I've compared other lead tracking platforms but Albacross outperforms.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Vidyard

FEBRUARY 18, 2021

The beauty of that is that you can utilize what you already have: Your employees! Utilize their expertise and experience in the industry to create on-demand video content for your customers. The ability to live stream through Facebook, Instagram, LinkedIn, and YouTube has changed the need for in-person marketing activations.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Rank/Keyword Tracking. The SEO agency also has to track the rankings of multiple client websites on a regular basis and provide customizable reports to them. Link Building.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52