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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . These are super important, but hard to track without a tool. This metric is undervalued by a lot of B2B companies. . Forecast - We track all deals with the closed-date of the current quarter. . 7: Closed/won. .

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it. It tracks the movement of the mouse pointer as an indication of where attention is as people engage with the content on the page.

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Top SEO Agency Software for Success in 2021

Single Grain

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Rank/Keyword Tracking. The SEO agency also has to track the rankings of multiple client websites on a regular basis and provide customizable reports to them. Link Building.

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48 Content Marketing Tools to Make Your Life Easier

Single Grain

Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . Content Management System (CMS) Tools. SEMrush also enables you to create a content marketing plan to keep track of your activities. Content is definitely the future of marketing. Design Tools.

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More Than a Thousand Words. Shopify Image Optimization Guide For Millions in Revenue.

Convert

Your eyes play the biggest role here. Take a look at this heatmap that highlights where shoppers spent their attention: Source: Frictionless Commerce If you look at any heat tracking and user recordings, you will find that people are disproportionately drawn to visual assets… This is a known fact. What does this say about you?