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Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

I spy with my little eyeprivacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. One well known example is DuckDuckGo , which positions itself as “a search engine that doesn’t track you”.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). What to do?

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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. To set the record straight, Google won’t replace third-party cookies with new individual user tracking, and it also intends to remove support for third-party cookies. Is there any connection between a marketer and a 4-year-old kid?

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5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Adobe Experience Cloud Blog

Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. To set the record straight, Google won’t replace third-party cookies with new individual user tracking, and it also intends to remove support for third-party cookies. Is there any connection between a marketer and a 4-year-old kid?

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How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

Convert

Intelligent Tracking Prevention (ITP) is an important Safari component that helps protect users from visitor tracking. It does an excellent job at preventing malicious visitor tracking. With the introduction of these laws that protect user privacy, browsers were forced to comply. What Is ITP? and Higher.

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Digital Advertising Regulation in 2023: What Marketers Need to Know

QuanticMind

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.