exchange Information Related Topics 
Lattice
DECEMBER 1, 2015
During the recent SiriusDecisions Tech Exchange event, senior research director Jen Horton and research analyst Jill Stanek presented their thoughts about what’s on the horizon for marketers. Instead, teams will start with content, segmentation or other tools, and utilize their MAP as a backbone to support other activities.
Lattice
APRIL 7, 2016
Quite simply, inbound leads may enter information on a web conversion form that are going to be very predictive: Did they enter junk information? Their behavior, and the information they provided, will play a crucial role in distinguishing good inbound leads vs bad inbound leads. Did they use a professional email address?
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