Digital B2B Marketing

JULY 14, 2011

Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. Here are examples of thought leadership marketing I have seen: Company 1. Thought leadership is pushing boundaries.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

DECEMBER 4, 2012

Here are three examples of how marketers will be able to use this information to improve their social media marketing programs. Image by Lily15 (Hungarian Wikipedia) CC-BY-SA-3.0 Share your view in the comments below or with me on Twitter (@wittlake). via Wikimedia Commons.

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Digital B2B Marketing

FEBRUARY 9, 2012

I see logo-ed social media accounts that don’t indicate who is behind it, or blog posts on corporate blogs posted by “admin” or “blogger” Notably, in this discussion of thought leadership , all of the example given were individuals, not companies.

Thought Leadership 100

Thought Leadership Wikipedia Paid Search Agency Blogger 100

Digital B2B Marketing

JANUARY 19, 2012

Example: Included in search results for “best cars” because it was shared by Ford on Google+: Ford.com. According to Wikipedia, Ford has 164,000 employees. Of course Ford Motor Company has shared information about the new Ford vehicles and Ford.com. Many people separate their business and personal activity.

Google 100

Google SEO Branding Brand Identity 100