Biznology

APRIL 29, 2013

Photo credit: Wikipedia. A worthy example is Dow Corning, which found itself under huge price pressure, as the silicone category grew commoditized. Another example is Symantec, which created an online store specifically to serve its small-to-medium business customers in North America. Time for another look.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Biznology

NOVEMBER 21, 2012

Photo credit: Wikipedia. For example: Data-driven segmentation and differentiated treatment. Not all customers are created equal, so segmenting customers by value and treating them differently is a strategy that works well in business markets. Business marketers have much to gain from retention marketing.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Kapost

JANUARY 6, 2017

Firmographic and demographic fields are key for segmentation, lead routing, and analysis. If you sell to SMB the match rate is expected to be lower (<40%). Create manageable, consistent business segments in all systems. Make sure ALL your systems and internal users and can identify and enforce these segments.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Biznology

JULY 25, 2013

Photo credit: Wikipedia. Market segment it is targeted to, such as large enterprise or SMB. For example, if you need to generate lots of inquiries, but only have a few items that are suited to attracting prospects, you’ll have to go create some new material. In the B2B marketing world, content is used primarily to 1.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80