ViewPoint

MAY 23, 2017

Because a few years ago the sales group asked us (PointClear) to validate those so-called leads and it turned out that only 1.8% If the average company could, in fact, close 20% of sales qualified leads the ROMI would be $28.80 Finally, no sales executive wants to admit that they are closing one-out-of-10 opportunities (as an example).

Sales Qualified Leads 192

Sales Qualified Leads Lead Ranking Top of Funnel Work Management 192

ViewPoint

JUNE 28, 2018

While this may seem like an extreme example, it is not so extreme that you should ignore it. Here’s a real-life example: We once provided services to a large software company and I got a call from our day-to-day contact one morning about our lead cost—he said we were too expensive. Today almost no one knows this company ever existed.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

ViewPoint

AUGUST 2, 2017

The Formula for Calculating Break-Even Close Rates: Example 1. Close Rate Required for 10x ROMI*. ROMI = Return on marketing investment. On one hand, many executives will feel that Example 1 would be risky to invest in because a 35% close rate is aggressive. Gross Margin/Deal. Completed Companies per Week. Lead Rate.

Sales Qualified Leads 192

Sales Qualified Leads Lead Scoring Lead Ranking ROMI 192