ViewPoint

MAY 23, 2017

One of the biggest software companies in the world has a division that spends over $200,000 per year on leads that sales refuses to follow-up on. Because a few years ago the sales group asked us (PointClear) to validate those so-called leads and it turned out that only 1.8% Why don’t they follow-up? But they can be.

Sales Qualified Leads 192

Sales Qualified Leads Lead Ranking Top of Funnel Work Management 192

ViewPoint

JUNE 28, 2018

This is all because the company did not agree internally on its market, the definition of a lead or what they sold. While this may seem like an extreme example, it is not so extreme that you should ignore it. I asked him how much our leads cost and he said $650. Today almost no one knows this company ever existed.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

ViewPoint

AUGUST 2, 2017

The Formula for Calculating Break-Even Close Rates: Example 1. Completed Companies per Week. Lead Rate. Number of Leads per Week. Cost per Lead (based on $61.50/hour Break-Even Close Rate (1 / (Margin per Deal / Cost per Lead)). Close Rate Required for 10x ROMI*.

Sales Qualified Leads 192

Sales Qualified Leads Lead Scoring Lead Ranking ROMI 192