Cintell

DECEMBER 20, 2019

Here’s an example of a completed grid based on DigitalMarketer’s marketing manager persona. But all smart marketers and copywriters know that B2B buyers experience what is referred to as a split personality disorder. They require education, context, and examples to make sense to viewers. Image: DigitalMarketer. Emotion Matters.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

DECEMBER 28, 2015

Without a regular re-read of the persona, our personal bias creeps in and shifts our understanding. For example imagine a software company who just released their latest version. The Bad Stuff: I think it’s hard for marketers / companies to create and use personas effectively because we assume we ‘get’ the persona.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

JULY 15, 2020

When customers engage with your brand, they expect accuracy, timeliness, transparency, multiple channel options, and personalized experiences in equal measure. Whether you like it or not, the type of person your business attracts impacts the type of communication channels where you will best engage with customers.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

MARCH 20, 2015

Keeping with this metaphor, many marketers choose to enlist the help of a personal trainer when it comes to buyer persona or related customer research. Peter Drucker describes a vivid example of this problem in his HBR article The Theory of the Business. Personas represent not a single person, but rather a group of people.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

OCTOBER 23, 2017

A buyer persona is a fictional person that represents a key segment of your audience. Interviewing your target audience in-person. Example questions include: What does your typical day look like? For example, you’d treat a lead different than an existing customer. We created this guide to help you get started.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

FEBRUARY 15, 2016

For example, when conducting buyer journey research, you will yield the best results from people who have played a primary role in the process within the last 12-18 months. Lessons, tips or tricks about buyer personas: . When doing primary research, it’s really important to screen participants to ensure they will help you achieve your goals.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100