list work Examples Related Topics 
Chris Koch
SEPTEMBER 24, 2014
Face it, few of us can say that our work has a high degree of purpose and meaning in the greater scheme of things. A quieter sense of desperation follows us to work each day. A few years ago, I was given the day off from work and walked with about two dozen colleagues into a huge warehouse that was filled with broken boxes.
Chris Koch
DECEMBER 23, 2009
For example, what if your brand or offering uses a generic term like “Service Oriented Architecture”? The bad news is that gaining real insight from that data is difficult—though a horde of software developers is working on it. This helps you decide which blogs you’d like to do outreach with, for example. Assign a response.
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Chris Koch
JULY 10, 2009
Increased lead generation” was farther down the list—24% are seeing it. He argues that putting a data form in front of a prospect displays a lack of confidence in the quality of our work and at worst drives people into the arms of competitors. Another great example of the aggregation blog strategy that I was talking about.
Chris Koch
JUNE 26, 2009
You may have to adopt a more split business personality (and do more work). You stand a better chance of learning more about how to accomplish your goals at work if you can engage with a community of people that face all the same challenges you face. Either we turn out to have nothing in common or they try to hit me up for work.
Chris Koch
SEPTEMBER 17, 2010
For many B2B companies, idea marketing is a check box on a marketing list. They think up all the different things that magazines offer to readers and then make a list: Surveys? The publishing model of ads next to content won’t work, of course. The best example of this that I can think of is IBM’s Smarter Planet.
Chris Koch
OCTOBER 7, 2011
Here are some examples: Most C-level executives are not in social media—they’re in search. When we asked buyers how important good ideas are to the buying decision, 58% of executive-level buyers (people buying more than $500,000 worth of IT services at a pop) say that it is important or critical for making it onto the short list of providers.
Chris Koch
OCTOBER 7, 2011
Here are some examples: Most C-level executives are not in social media—they’re in search. When we asked buyers how important good ideas are to the buying decision, 58% of executive-level buyers (people buying more than $500,000 worth of IT services at a pop) say that it is important or critical for making it onto the short list of providers.
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