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B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

Actually, the B2B market is about twice as large, according to Forrester. When purchasing new software or production machinery, for example, purchases will have extensive and detailed information needs: how (exactly) will this improve our operations? How will it integrate with the systems we currently have in place? One Key Similarity.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. link] via @jaybaer [link] Ike Pigott Bingo, but I quibble with the “Population of Illinois&# example. Great example!

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