B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity
Webbiquity
OCTOBER 8, 2019
Actually, the B2B market is about twice as large, according to Forrester. When purchasing new software or production machinery, for example, purchases will have extensive and detailed information needs: how (exactly) will this improve our operations? How will it integrate with the systems we currently have in place? One Key Similarity.
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