Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. Providing real value today and consistently into the future will help you connect with customers on a deeper level. They’ll be more likely to remember you, admire you, trust you, and work with your business long term. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Animalz blog

OCTOBER 26, 2023

The Challenge: Future-Proofing Content in the Age of AI SupportLogic provides a support experience (SX) management platform that helps companies like Salesforce, Databricks, and Snowflake respond to customer feedback in nearly real-time. Which keywords and SERP features are particularly susceptible to being eaten up by AI?

Traffic 87

Traffic Organization Top of Funnel Work Management 87

SnapApp

APRIL 4, 2018

This lack of insight makes it equally as hard to demonstrate the value of the marketing team, and justify ongoing investment to your CEO or CFO. . This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Changes to CTAs, design, social proof, forms often have a conversion rate impact.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

APRIL 20, 2023

Inbound marketing has become an essential part of successful marketing strategies, as it provides a more customer-centric approach that resonates with today’s savvy consumers. But constantly trying to access your target audience can be a tedious endeavor, and it may not always pan out the way you need it to.

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Martech Advisor

FEBRUARY 25, 2020

Digital marketing strategies have changed drastically in the last decade. As 2020 demands an authentic and omnichannel approach to marketing, here are the top 15 digital marketing strategies for the year with digital marketing strategy examples to inspire you. What Is a Digital Marketing Strategy? Table of Contents.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145

Anteriad

APRIL 25, 2023

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95