What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer
ViewPoint
MAY 13, 2016
A couple of years ago I wrote a blog for Salesforce.com about lead definition. 81 highly qualified sales opportunities with the right contact who has a need backed by some form of compelling event. Here’s an example from one of our past research partners, an $80 billion IT management organization. Define what a lead is.
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