Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. IBM sponsors the event. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Convince & Convert

JULY 21, 2010

You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube? Freedom of the Press/Media – Should you feel obligated to cite sources if asked for it? Read the fine print. Keep it in compliance.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Moz

DECEMBER 5, 2018

Step 1: Find the "big fish" A client may already know who the “big fish” in their community are, or you can cast a net by identifying popular local events and seeing which businesses sponsor them. If your competitor is utilizing press releases, you may want to consider distributing your newsworthy information this way!

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52

Hubspot

NOVEMBER 6, 2018

Advertise an upcoming event. For increasing brand awareness: Sentiment, social mentions, press mentions. For advertising an upcoming event: Ticket sales, vendor or entertainment bookings, social mentions. shares on Facebook, been retweeted over 100,000 times on Twitter and become the third most viral ad of all time.

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Marketing should have the systems in place to identify the action that created the lead, whether that’s a search query, e-mail link, customer referral or some other event.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40