10 Essential PR Tips for Startups
OCTOBER 15, 2011
Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. It can be challenging for unknown start-ups to garner attention with the press — budgets are tight, relationships with journalists may not be that strong and explaining a new concept is difficult. Good press, though, can be one of the biggest drivers for start-ups looking to grow their business, and as a result, a pretty important component for success. Avoid Press Releases & Simple Mistakes. I’ve rarely encountered press releases that were helpful.
So what is native advertising?
MAY 27, 2014
The content tends to be camouflaged in native garb, looking and feeling like the surrounding editorial content in both tone and voice, whether it’s an article on the Atlantic, a Vlog on YouTube , a snappy on Instagram, or a pithy 140 characters dose on Twitter. guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/.
How to Calculate Social Marketing ROI
JUNE 24, 2010
According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Premium services like Webtrends build in sophisticated behavioral and sentiment analysis and can track offsite activity such as a prospect’s comments on Twitter or use of a mobile application. They include Indium Corp., 100,000.
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Hundreds of people had some part to play in building the assets, sites, press releases, and blog posts.
Don’t They Know Who You Are? Why Reputation Management is Crucial
FEBRUARY 14, 2010
These individuals are often the “face of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering. Consider writing a Wikipedia page about yourself. How To Be Seen.
The Internet killed the "One-Day Story"
JANUARY 26, 2011
Image via Wikipedia. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow. In some cases the story isn't even true—the classic situation where PR people counsel the on-day story approach. First, it was Google. We all need to accept that this world has changed.
Don't They Know Who You Are? Why Reputation Management is Critical
JANUARY 5, 2009
These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering. Consider writing a Wikipedia page about yourself. Social Tagging SEO Practic
Book Review: Social Media Marketing
NOVEMBER 2, 2010
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Wikis (Wikipedia, hundreds of specific topic-focused wikis).
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world.