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| | FEARLESS COMPETITOR
OCTOBER 15, 2011 10 Essential PR Tips for Startups
Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. It can be challenging for unknown start-ups to garner attention with the press — budgets are tight, relationships with journalists may not be that strong and explaining a new concept is difficult. Good press, though, can be one of the biggest drivers for start-ups looking to grow their business, and as a result, a pretty important component for success. Avoid Press Releases & Simple Mistakes. ve rarely encountered press releases that were helpful.
| | PAUL GILLIN
JUNE 24, 2010 How to Calculate Social Marketing ROI
According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Premium services like Webtrends build in sophisticated behavioral and sentiment analysis and can track offsite activity such as a prospect’s comments on Twitter or use of a mobile application. They include Indium Corp., 100,000.
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| | DIANNA HUFF - B2B MARCOM
JUNE 30, 2011 Tailor Your Pitches Without The BS: Lessons From SHIFT Communications
Get on a blogger’s radar — and follow a few simple rules — and you can easily build a relationship and garner some favorable press. put this question to Mary Sullivan of SHIFT Communications , a PR firm with offices in Boston, San Francisco and New York. Sullivan is a senior account executive with the firm and the only PR person whose emails land in my Gmail Priority Inbox — which is saying a lot. Sullivan prefers Twitter, blogs and LinkedIn as relationship building tools for her B2B clients over Facebook. What’s worked and what hasn’t?
| | WEBBIQUITY
FEBRUARY 14, 2010 Don’t They Know Who You Are? Why Reputation Management is Crucial
These individuals are often the “face of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering. Consider writing a Wikipedia page about yourself. few examples.
| | BIZNOLOGY
NOVEMBER 8, 2012 Why you should consider centralizing your search keyword lists
Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Hundreds of people had some part to play in building the assets, sites, press releases, and blog posts.
| | B2B MARKETING ZONE POSTS
NOVEMBER 2, 2010 Top 56 B2B Marketing Posts October 2010
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world.
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BIZNOLOGY The Internet killed the "One-Day Story"
| WEDNESDAY, JANUARY 26, 2011
Image via Wikipedia
. Veteran PR
folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow. In some cases the story isn't even true—the classic situation where PR
people counsel the on-day story approach. The reasoning always went that some stories are so unfair that it is best "not to dignify them with a comment," the idea being that responding to the spurious charges just "kept the story alive" in the press
. First, it was Google. know that responding is scary. MORE >>
B2B MARKETING ZONE POSTS Top 56 B2B Marketing Posts for September 2010
| TUESDAY, OCTOBER 5, 2010
Best Social PR
Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR
pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR
departments and firms over the past two years. How Is PR
Changing? Should Investor Relations Teams Use Twitter
? Sign onto Twitter
/StockTwits and start tweeting, right? Setting up a B2B blog or a Facebook or Twitter
(141). MORE >>
WEBBIQUITY Book Review: Social Media Marketing
| TUESDAY, NOVEMBER 2, 2010
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter
& Other Social Media , the inimitable Liana “Li Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR
groups. Microblogging (Twitter
, Jaiku, Identi.ca; Li helpfully notes that “the power of microblogging for a business can be huge, if you add personality into your Twitter
stream and not just allow it to be automated. Instead, they want to connect. Blogs. MORE >>
PR MEETS MARKETING Using Social Media: Part 4 - Linking Strategies
| SUNDAY, JANUARY 25, 2009
recommend using delicious to bookmark press
releases, website pages, white papers and other information related to your company. When appropriate, consider submitting press
releases, white papers, media coverage and rich media content to these social networks. According to Wikipedia
, “This kind of metadata helps describe an item and allows it to be found again by browsing or searching. Tweet this on Twitter
. Unported, with the attribution: By Cece Salomon-Lee, PR
Meets Marketing, and a link to the post. . Tags: pr
Linking Strategies. Conclusions. MORE >>
WEBMARKETCENTRAL Don't They Know Who You Are? Why Reputation Management is Critical
| MONDAY, JANUARY 5, 2009
These individuals are often the "face" of their organizations; as they get quoted in press
releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering
. Hire a social media-savvy PR
person to help you get interviewed by prominent bloggers and writers in your industry. Consider writing a Wikipedia
page about yourself. Tags: Interactive PR
Web 2.0 few examples. Another executive acquaintance has things a bit worse. MORE >>
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