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| | FEARLESS COMPETITOR
OCTOBER 15, 2011 [PR, Press] 10 Essential PR Tips for Startups
Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. It can be challenging for unknown start-ups to garner attention with the press — budgets are tight, relationships with journalists may not be that strong and explaining a new concept is difficult. Good press, though, can be one of the biggest drivers for start-ups looking to grow their business, and as a result, a pretty important component for success. Avoid Press Releases & Simple Mistakes. I’ve rarely encountered press releases that were helpful.
| | BIZNOLOGY
MAY 27, 2014 [PR, Press] So what is native advertising?
The content tends to be camouflaged in native garb, looking and feeling like the surrounding editorial content in both tone and voice, whether it’s an article on the Atlantic, a Vlog on YouTube , a snappy on Instagram, or a pithy 140 characters dose on Twitter. guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/.
MAY 27, 2014 | BIZNOLOGY
[PR, Press] So what is native advertising?
NOVEMBER 8, 2012 | BIZNOLOGY
[PR, Press] Why you should consider centralizing your search keyword lists
AUGUST 22, 2012 | WINDMILL NETWORKING
[PR, Press] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
OCTOBER 15, 2011 | FEARLESS COMPETITOR
[PR, Press] 10 Essential PR Tips for Startups
JANUARY 26, 2011 | BIZNOLOGY
[PR, Press] The Internet killed the "One-Day Story"
NOVEMBER 2, 2010 | B2B MARKETING ZONE POSTS
[PR, Press] Top 56 B2B Marketing Posts October 2010
| | PAUL GILLIN
JUNE 24, 2010 [PR, Press] How to Calculate Social Marketing ROI
According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Premium services like Webtrends build in sophisticated behavioral and sentiment analysis and can track offsite activity such as a prospect’s comments on Twitter or use of a mobile application. They include Indium Corp., 100,000.
| | BIZNOLOGY
NOVEMBER 8, 2012 [PR, Press] Why you should consider centralizing your search keyword lists
Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Hundreds of people had some part to play in building the assets, sites, press releases, and blog posts.
| | WEBBIQUITY
FEBRUARY 14, 2010 [PR, Press] Don’t They Know Who You Are? Why Reputation Management is Crucial
These individuals are often the “face of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering. Consider writing a Wikipedia page about yourself. How To Be Seen.
| | WINDMILL NETWORKING
AUGUST 22, 2012 [PR, Press] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
Everyone wants to avoid the type of situation that @Dooce made famous in the early days of Twitter. The changes will not significantly impact the fact that a Klout score will still be weighed more toward Twitter- and Facebook-centric activities. Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia.
PR MEETS MARKETING | SUNDAY, JANUARY 25, 2009 [PR, Press] Using Social Media: Part 4 - Linking Strategies
recommend using delicious to bookmark press releases, website pages, white papers and other information related to your company. When appropriate, consider submitting press releases, white papers, media coverage and rich media content to these social networks. According to Wikipedia , “This kind of metadata helps describe an item and allows it to be found again by browsing or searching. Tweet this on Twitter. Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post. . Tags: pr Linking Strategies. Conclusions. MORE >>
B2B MARKETING ZONE POSTS | TUESDAY, OCTOBER 5, 2010 [PR, Press] Top 56 B2B Marketing Posts for September 2010
Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Is PR Changing? Should Investor Relations Teams Use Twitter? - B2B Voices , September 1, 2010 Image via CrunchBase. Sign onto Twitter/StockTwits and start tweeting, right? Twitter (141). uberVU. MORE >>
BIZNOLOGY | WEDNESDAY, JANUARY 26, 2011 [PR, Press] The Internet killed the "One-Day Story"
Image via Wikipedia. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow. In some cases the story isn't even true—the classic situation where PR people counsel the on-day story approach. The reasoning always went that some stories are so unfair that it is best "not to dignify them with a comment," the idea being that responding to the spurious charges just "kept the story alive" in the press. First, it was Google. know that responding is scary. MORE >>
WEBMARKETCENTRAL | MONDAY, JANUARY 5, 2009 [PR, Press] Don't They Know Who You Are? Why Reputation Management is Critical
These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Consider writing a Wikipedia page about yourself. Tags: Interactive PR Web 2.0 Another executive acquaintance has things a bit worse. MORE >>
WEBBIQUITY | TUESDAY, NOVEMBER 2, 2010 [PR, Press] Book Review: Social Media Marketing
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Microblogging (Twitter, Jaiku, Identi.ca; Li helpfully notes that “the power of microblogging for a business can be huge, if you add personality into your Twitter stream and not just allow it to be automated. Instead, they want to connect. Blogs. MORE >>
- [PR, Press] Top 56 B2B Marketing Posts October 2010 B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010