Webbiquity

JULY 12, 2016

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. This tool enables you to create and send e-mail newsletter and service e-mails (such as transaction e-mails and event or date triggered e-mails).

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

OCTOBER 19, 2010

Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports. Alsa also provides prebuilt templates for standard campaign workflows.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It provides a pretty typical email builder, with a graphical editor that lets users modify HTML templates and insert personalization variables. Partner management.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

LeanData

MAY 19, 2014

While it may be great to see which marketing programs or events your customers and prospects are checking out, you don’t have time to dig through your salesforce system to discover everything. We’re helping dozens of great B2B companies with account-centric lead management. So, how do you get started? It’s totally simple.

Salesforce.com 40

Salesforce.com Work Management Marketing Management B2B Sales 40

LeanData

MAY 19, 2014

While it may be great to see which marketing programs or events your customers and prospects are checking out, you don’t have time to dig through your salesforce system to discover everything. We’re helping dozens of great B2B companies with account-centric lead management. So, how do you get started? It’s totally simple.

Salesforce.com 40

Salesforce.com Work Management Marketing Management B2B Sales 40

Customer Experience Matrix

APRIL 5, 2009

This leads to more variety as vendors experiment with different approaches to a now-defined problem. In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. The system includes a resource library for both internal assets (templates, emails, Web forms, etc.)

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120