Adobe Experience Cloud Blog

JUNE 9, 2017

People are leaving digital clues about their interests and intentions in many places across the web, including when they visit your website or click on your emails (1st party data), visit websites you don’t own, and go to social networks to discuss business issues and products (3rd party data). A Nascent and Confusing Market.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Intent data has myriad applications.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Inbox Insight

JANUARY 5, 2023

Lead gen relies on your sales and marketing teams generating quality leads by identifying your ideal customers and enticing them to purchase your solution. Demand gen is often seen as a single channel approach despite the fact that many demand generation channels exist: Content marketing. Email marketing. Video marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52