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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. How can you leverage events? What can you send via email? What can you send via email?

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Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

Webbiquity

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. Shared (social) media.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

However, as we’ll see below, marketing automation is also much more powerful than just email. Marketing Automation. That’s why many marketing automation systems include the ability to build WYSIWYG pages with a graphical interface, without help from IT of the Web department.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Social Media Statistics for B2B Marketers , June 21, 2010. Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). 7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010. How to Calculate Social Marketing ROI , June 24, 2010. Andrew Spoeth ( @andrewspoeth ).

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

If your business needs better-qualified leads and conversions, your content strategy will probably focus on creating case studies, white papers, eBooks, and other content that motivates people to subscribe to your newsletter. REI’s content hub has enough complexity to deserve a microsite. Infographics, videos, event marketing?),