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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. That’s a lot of business to leave sitting on the table.

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Content marketing for events: how to repurpose your event content

SpotMe Blog

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

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The Top 14 B2B Blogs You Should Be Following

TrustRadius Marketing

B2B Marketing is an organization dedicated to providing “ marketers at business brands with the tools, insight and inspiration they need to grow and succeed.” One of the ways this hub provides B2B marketers with helpful resources is through its blog. This lead blog covers the most recent sales and marketing research and trends.

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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Did you know that YouTube is the second largest search engine in the world? Use video to educate your audience on key and trending topics.

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The Top 14 B2B Sites You Should Be Following

TrustRadius Marketing

B2B Marketing is an organization dedicated to providing “ marketers at business brands with the tools, insight and inspiration they need to grow and succeed.” One of the ways this hub provides B2B marketers with helpful resources is through its blog. This lead blog covers the most recent sales and marketing research and trends.

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7 Surefire Ways to Maximize Your Webinar ROI [+ Key Metrics to Evaluate]

SpotMe Blog

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

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A Quick Guide to Crushing Quotas with Video for Sales

Vidyard

Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Trends in Resources Used for Video Production 1.6.1 Trends for Different Types of Business Videos 2.1.1 YouTube Statistics 3.7