Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Adobe Experience Cloud Blog

JANUARY 25, 2018

First of all, Google owns YouTube so it’s in their own interest to promote video content. How can marketers start to prepare for this video-loving trend? When writing a blog post, for instance, go to YouTube, find a video that accurately describes your topic, and embed it in the blog post you’re writing. Image Source ).

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Do you need a video platform that is more secure than YouTube? Are you looking to acquire a platform that will integrate viewer data to other systems you already use like Salesforce or Marketo ?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional. Mobile Video Advertising.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

Adobe Experience Cloud Blog

APRIL 19, 2019

According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. YouTube: As the second-largest search engine, upload your videos here to build your audience without much additional effort. Video ads are one of the most potent tools in a marketing arsenal.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? You probably even get push notifications on your apps when someone goes live.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Adobe Experience Cloud Blog

MARCH 14, 2017

From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events. In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end: 1. Share your tips and tricks below!

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

TrustRadius Marketing

OCTOBER 1, 2018

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. This lead blog covers the most recent sales and marketing research and trends. The company has a blog offering information on the latest trends on SaaS platforms, thought leadership for B2B companies, and customer trends.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Anyone who looks for contact info is likely to scroll to the bottom of the page, where they’ll find links to Facebook, LinkedIn, Twitter, Google+, and YouTube. Improve your social media presence by studying current trends. Understand Your Audience. Tell a story, and stop only telling them to buy your product. Stay Current.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Did you know that YouTube is the second largest search engine in the world? Use video to educate your audience on key and trending topics. short-form video and photos on Instagram , long-form video on YouTube). Start Using Video. With over 1.9 Education: Are you an expert or thought leader in your field?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Do you need a video platform that is more secure than YouTube? Are you looking to acquire a platform that will integrate viewer data to other systems you already use like Salesforce or Marketo ?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Adobe Experience Cloud Blog

JANUARY 15, 2020

It gathered over 2 million views on YouTube, and many of the comments were in the same tone – “I want to buy from this small business after seeing this ad.” . The post Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

TrustRadius Marketing

OCTOBER 1, 2018

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. This lead blog covers the most recent sales and marketing research and trends. The company has a blog offering information on the latest trends on SaaS platforms, thought leadership for B2B companies, and customer trends.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Adobe Experience Cloud Blog

MAY 14, 2015

million YouTube views in its first two days. GoPro had started a trend. The GoPro YouTube channel connects users with an authentic, emotional experience, which is the same sentiment the real estate office drone captured in his video. He then edited the footage into a fast-paced series of boring-turned-awesome tasks.

Video Marketing 48

Video Marketing Thought Leadership Urgency Marketing Marketo 48

PureB2B

APRIL 20, 2017

Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Advertising on places like the Google Network (including Google Search, YouTube, Gmail, etc.) Personalization has proven to be a highly effective marketing strategy.

Personalization 89

Personalization Planning Marketing & Strategy Banner Ads 89

Adobe Experience Cloud Blog

JULY 15, 2013

However, there are some trends that Financial Services companies are ignoring at their own peril. Here, I take a moment to explore the key marketing trends and the resulting opportunities for marketers. YouTube is now the second largest search engine after Google, and accounts for 50% of internet traffic. Opportunity.

Marketing Management 48

Marketing Management Marketing Automation Services Service Word of Mouth 48

Vidyard

SEPTEMBER 22, 2014

Honeywell Honeywell is a Fortune 100 company that invents and manufactures technologies to address tough challenges linked to global macro­trends such as safety, security, and energy. “Simply having a presence on YouTube is no longer enough. . “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell Honeywell is a Fortune 100 company that invents and manufactures technologies to address tough challenges linked to global macro­trends such as safety, security, and energy. “Simply having a presence on YouTube is no longer enough. . “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

SpotMe Blog

SEPTEMBER 15, 2022

Trends and technology will always change, but if you approach them in the right way at your events, you can manage to make your content last longer. Your default choice if you want to repurpose your event recording after your event may be YouTube. But do you have a YouTube channel? Does it make sense for your business?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

PureB2B

APRIL 20, 2017

Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Advertising on places like the Google Network (including Google Search, YouTube, Gmail, etc.) Personalization has proven to be a highly effective marketing strategy.

Personalization 62

Personalization Planning Banner Ads Marketing & Strategy 62

ClearVoice

MARCH 8, 2022

This trend is terrific for the industry. She also served leadership stints at Engagia and Marketo where she handled product marketing, internal sales and account-based marketing strategies. For one thing, women leaders are great when it comes to lifting and supporting others who demonstrate skill and potential. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Well, Marketo decided to find out. Marketo 2018 ). in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

But, as with all marketing trends, the conversation soon turned to results: How can marketers demonstrate the ROI of their investment in video? Distribution : YouTube, social networks, video ad networks. If you’re relying on YouTube or other third-party platforms, you simply won’t be able to access the most powerful analytics.

Top of Funnel 48

Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership 48

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Gitnux) YouTube mobile video consumption grows by 100% every year.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Adobe Experience Cloud Blog

JANUARY 7, 2011

Look at Compete.com and Google Trends to learn where audiences are migrating.insert image: Compete-Facebook-vs-Google. When it comes to branded presence, most corporations start by focusing on Facebook, YouTube, LinkedIn, and Twitter. Fish where the fish are. Ask your customers. Have sales reps slip in the question in conversation.

Social Media 48

Social Media Media Marketing & Strategy Social Networks 48

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. The valuable insights you can gather from webinars make up for their cost in many ways.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Heinz Marketing

MARCH 1, 2021

We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern. I can maybe look at my email, but if I looked at email versus video, versus conferences, all the data I have about someone… This gentleman, Pascal Finette, he talks a lot about exponential thinking and finding the next trends.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Adobe Experience Cloud Blog

JANUARY 19, 2012

Even though there hasn’t been a huge explosion in social use with B2Bs, the trend toward using the channels more actively proves that marketers will need to acquire tools and technology to successfully leverage a social media strategy. Youtube 69%. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

Adobe Experience Cloud Blog

MAY 28, 2014

Not only did the opening paragraph not include the central call-to-action (which was to use their new coupon), it detracted from the CTA by asking readers to tweet about a trending topic – Jay-Z and Beyonce, of course. Take a quick glance at their YouTube videos. And having some fun…with a company. And Your Weekend Coupon.”

Examples 48

Examples Best Practices Thought Leadership Cross-Selling 48

Hinge Marketing

MARCH 12, 2020

In this post, we’ll cut through all the fluff and explore practical website design trends that can help you stand out from the pack. Relevant Professional Services Trends Online. Below are some of the trends we are seeing on recent professional services websites. Let’s get started. A Professional Services Website that Works.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Adobe Experience Cloud Blog

AUGUST 21, 2014

You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). The Rundown: This word-of-mouth marketing agency focuses on social media trends and techniques, all with the aim of “telling brand stories at the speed of like.” Check it Out: Mashable’s “Social Media” Section.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Adobe Experience Cloud Blog

JULY 24, 2014

Why do some YouTube videos go viral, and others get a handful of views (mostly from your immediate family)? In his book, Jonah Berger explains how and why certain things catch on, which can help you not only understand trends better, but also employ these tactics to make your own product catch on. Is that inappropriate?

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Customer Experience Matrix

JULY 16, 2009

message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). The most basic report shows daily volumes with trends over time. microblogs (Twitter, Friendfeed , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Onalytica B2B

JANUARY 18, 2017

Marketers must focus on conversation this year more than ever… the rise of voice search aligns with this trend and is certainly not something to be ignored. Programmatic Ads: PPC manager? That could be a job title of the past, soon enough. Digital Marketing received an 8% share of all mentions, followed by SEO with 7%. iNeoMarketing.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50