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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. Like many innovations, the tech industry’s vision for the metaverse had eerie similarities to media like Black Mirror and Snow Crash. What are AI ethics? This can stem from lack of research or biased datasets, among other reasons.

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Ethical data management is a win for marketers

Martech

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Think about social media, online shopping, content, streaming, banking or even healthcare,” said Debar. Privacy laws in Europe and in some U.S.

Ethics 106
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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. From product development to customer service, brands should ensure that their practices are inclusive and accessible to all.

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Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

Thanks to widespread media creation and access, consumers are more connected than ever. This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world. And who should be responsible for setting such precedents?

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Data Privacy (Archive)

The Customer

18 min The Ethics of Data Analytics: The ‘Should We’ Question June 4, 2021 Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed. 14 min Does Strong Data Privacy Make for Stronger Security? Here’s why.

Privacy 52
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The Importance of Monitoring Internal Communication for Business

Biznology

Nevertheless, this practice is essential. But ethical concerns are not the only ones you should consider. You should also archive and monitor your social media communication, phone calls, and texts. How to do it ethically. Here are some steps you can take to make your monitoring practices more ethical: Be transparent.

Ethics 197
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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

.” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. “Pay-per-click will also likely go up for social media ads.”