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B2B Vendors Need To Play Catch Up In A “B2E” World

Adobe Experience Cloud Blog

What’s interesting is the emerging importance of brands showing their stance on people, ethics, and the “big social issues” of the day. For example, just as many consumers will no longer shop with retailers whose ethics they disagree with, 30% of B2B buyers will disengage from a brand whose values don’t match their own.

Vendors 126
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B2B Vendors Need To Play Catch Up In A “B2E” World

Adobe Experience Cloud Blog

What’s interesting is the emerging importance of brands showing their stance on people, ethics, and the “big social issues” of the day. For example, just as many consumers will no longer shop with retailers whose ethics they disagree with, 30% of B2B buyers will disengage from a brand whose values don’t match their own.

Vendors 92
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The 26 BEST IDentity Graph Companies Solving the Customer Identity and THIRD-Party Cookie Crisis

LeadsRX

Marketo – Solution: Marketo Engage. Marketo Engage provides the data environment and tools to target the right people and right accounts providing a holistic view of prospect, customer and engagement data, account and contact discovery, and intelligent segmentation and predictive audiences. TrueData – Solution: TrueData ID.

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26 Companies Trying to Solve the Customer Identity Crisis

LeadsRX

Marketo – Solution: Marketo Engage. Marketo Engage provides the data environment and tools to target the right people and right accounts providing a holistic view of prospect, customer and engagement data, account and contact discovery, and intelligent segmentation and predictive audiences. TrueData – Solution: TrueData ID.