Remove Ethics Remove Marketo Remove Privacy Remove Touchpoints
article thumbnail

B2B Vendors Need To Play Catch Up In A “B2E” World

Adobe Experience Cloud Blog

What’s interesting is the emerging importance of brands showing their stance on people, ethics, and the “big social issues” of the day. For example, just as many consumers will no longer shop with retailers whose ethics they disagree with, 30% of B2B buyers will disengage from a brand whose values don’t match their own.

Vendors 126
article thumbnail

B2B Vendors Need To Play Catch Up In A “B2E” World

Adobe Experience Cloud Blog

What’s interesting is the emerging importance of brands showing their stance on people, ethics, and the “big social issues” of the day. For example, just as many consumers will no longer shop with retailers whose ethics they disagree with, 30% of B2B buyers will disengage from a brand whose values don’t match their own.

Vendors 92
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 26 BEST IDentity Graph Companies Solving the Customer Identity and THIRD-Party Cookie Crisis

LeadsRX

It only made sense for them to create or add on an identity solution so they could better manage all of that data, especially as consumer privacy regulations clamp down on keeping customers and their data safe. Marketo – Solution: Marketo Engage. It ingests connection touchpoints (e.g. Comcast – Solution: FreeWheel.

article thumbnail

26 Companies Trying to Solve the Customer Identity Crisis

LeadsRX

It only made sense for them to create or add on an identity solution so they could better manage all of that data, especially as consumer privacy regulations clamp down on keeping customers and their data safe. Marketo – Solution: Marketo Engage. It ingests connection touchpoints (e.g. Comcast – Solution: FreeWheel.