Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Online Marketing Institute

NOVEMBER 8, 2010

Now you can easily track results, all the way from initial sales lead generation to actual sales. Mac McIntosh’s Sales Lead Calculator. Application: A kind of “reverse” ROMI calculator to determine the marketing budget required to achieve a set revenue goal through sales lead generation. Application: Direct Marketing campaigns.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Buzz Marketing for Technology

JULY 22, 2008

Ecospheric Ethics. Guerilla News Network. précis, summaries, reviews and other time-savers. - reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material. Concerned Scientist. Conservation International. Deconsumption. Dirt and Soundwaves. Earth Blog.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 24, 2008

Ecospheric Ethics. Guerilla News Network. insight: leading-edge thinking & novel perspectives. précis, summaries, reviews and other time-savers. reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material. Concerned Scientist. Deconsumption.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). The organization that I know of that is leading the way in knowledge harvesting is Hill & Knowlton. Ecospheric Ethics. Guerilla News Network. Bitter Greens.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). The organization that I know of that is leading the way in knowledge harvesting is Hill & Knowlton. Ecospheric Ethics. Guerilla News Network. Bitter Greens.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). Heres a primer on how some of these elements can be introduced in your organization: Personal Productivity Improvement: (leading practice: Ernst & Young, KPMG).

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100