Remove Ethics Remove Facebook Remove Multivariate analysis Remove Product
article thumbnail

4 areas of martech with ethical concerns

Martech

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration. ” So, don’t act like it.

Ethics 95
article thumbnail

Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Russell Glass (ex-vice president of products at LinkedIn) and Sean Callahan (senior manager, content marketing at LinkedIn) make a compelling case for the potential impact of big data on businesses. In the chapter about search/product discovery, Katsov explains semantic analysis and search methods. to give a frame of reference.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

From Shakey the Robot in the late 1960s to the “Expert System” in the 1970s, and of course, various virtual assistants (Siri and Alexa) and chatbots, we’ve always looked for systems that can improve our productivity, learn from our inputs, and adapt to our preferences. But for analysis and especially research, a human touch stays necessary.”

article thumbnail

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. As expected, seeing product images lit up the reward center in their brain. That doesn’t mean you have to lower your prices because pricing also signals the quality of the product.

article thumbnail

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. As expected, seeing product images lit up the reward center in their brain. That doesn’t mean you have to lower your prices because pricing also signals the quality of the product.