B2B Memes

article thumbnail

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. I sent her a few questions on the ethical use of social media by e-mail just for background research, but her responses were so insightful and revealing that, with her permission, I’m posting them here.

Ethics 100
article thumbnail

Do B2B Editors Get Twitter?

B2B Memes

An editor who sends out nothing but promotional tweets, for instance, may engage extensively with readers through blog comments or through a Facebook page. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. They may find that even active users of Twitter are not taking full advantage of the platform.

Twitter 100