Tony Zambito

NOVEMBER 21, 2020

An obvious example is how the event and conference industries were confronted early on with the sudden challenge of no in-person events. How are situations presenting new problems and challenges? What new environments and stakeholders are now represented? What new challenges do your buyers face? How do they hinder progress?

Buyer Personas 255

Buyer Personas B2B Sales Research eCommerce 255

Tony Zambito

OCTOBER 23, 2016

Making it harder for businesses to assess markets and get a read on market environments. These four behavioral areas are being impacted, as well as, converging: (Market) Organizational Behaviors : How people work and interact in work environments today is significantly changing. Primarily driven by digital transformation.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

JANUARY 29, 2017

In my article Rethinking Buyer Personas In An Era Of Digital Transformation , I presented four trends impacting the state of buyer persona development. For organizations to strive in such an environment, developing a robust multi-dimensional understanding of customers is becoming a strategic necessity.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Tony Zambito

APRIL 27, 2011

  In the design of products as well as in experience design, stories presented as scenarios began to appear in the mid to late 90’s as a way of imagining the usage of products in a contextual environment.    All good stories have good context as well as good narratives.    Related articles.

Buyer Personas 100

Buyer Personas Storytelling Touchpoints Interactive Marketing 100

Tony Zambito

NOVEMBER 2, 2016

Web-based and mobile-based applications, further integrated into both personal and business applications on smartphone and tablet devices, caused market disruption. In essence, developing a periscope capability to understand how markets will be affected and what opportunities present themselves to their organization.

Organization 100

Organization Enterprise Management Marketing Strategy Marketing & Strategy 100

Tony Zambito

MAY 4, 2011

  Mainly, buyer personas are presented as a means of templated profile building.    However, you will know little of how they got there, why they are there, where they may be going, what they plan to do once they get there, and the surrounding environment they came from.  The Design of Content Marketing.

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100