Everything Technology Marketing

MAY 24, 2010

Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. Now imagine the information customers are finding is yours. Where are these buyers looking for information to guide their decisions? How do they impact the buying process?

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

APRIL 8, 2010

Prospects and customers are becoming more sophisticated and better informed than ever before. A simple 5 step program can help you refocus your marketing efforts and adjust to the new requirements for B2B marketing success: Step 1 – Understand Your Audience Customer focus begins with understanding your customer and their market environment.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

JULY 10, 2010

Market Knowledge Layer The "Market Knowledge" layer captures key information and develops organizational knowledge about target market segments, market needs, the drivers of value (cost reduction, revenue increase, efficiency improvements, etc), and what competing alternatives exist to capture this value.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

OCTOBER 14, 2009

But, even before you get started and promote your company in this new online environment and create customized conversations with your customers and other stakeholders, you must consider who can “speak” on behalf of your company. By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that.

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

MARCH 27, 2010

Therefore you’ve probably have already chartered your marketing team to collect relevant customer-related information. But does your marketing organization have the ability to analyze this information in a way that provides your sales organization and leadership team with valuable insights into customer behavior?

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

OCTOBER 10, 2010

This is a significant problem for outbound marketing tactics where you need to identify your specific targets and contact information prior to executing a campaign. Motivation-based segmentation also needs to inform and shape the scoring model you use for marketing automation. This wraps up part 2 of our segmentation blog series.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

NOVEMBER 14, 2009

The ecosystem map will help you make a go/no decision and pinpoint the cluster of ecosystem participants and associated relationships that represent the most favorable environment for market entry. By creating a map of the ecosystem you can assess whether the ecosystem is healthy, attractive and open to new participants.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100