Hubspot

MAY 14, 2012

This is a guest post written by Gini Dietrich , founder and CEO of Chicago-based integrated marketing communication firm Arment Dietrich, and Geoff Livingston , an author and marketing strategist who serves as VP, strategic partnerships for Razoo. Dell: An Overview.

Enterprise Management 28

Enterprise Management SWOT Social Marketing Product 28

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. What is a go-to-market (GTM) strategy? What is a go-to-market (GTM) strategy? Bringing a product to market carries significant risk.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Hubspot

APRIL 4, 2019

In others, it’s part of the marketing team or sits on its own team altogether. Conduct a SWOT analysis. Others have their favorite types of pitches , from a one-word pitch to a Twitter pitch that forces you to boil down your elevator pitch to just 140 characters. Conduct SWOT analysis. What about your market space?

Template 91

Template SWOT Planning Enterprise Management 91

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. People Every Growth Driven B2B Marketing Team Needs. Person 1: VP of Marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85