Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. billion in 2020 to $14.9

Marketing Automation Services 133

Marketing Automation Services Enterprise Management Work Management Marketing Management 133

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

Privacy 119

Privacy Enterprise Management Marketing Management Lead Ranking 119

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. Even more important is segmenting mobile vs desktop visitors. And all cables and software should be provided. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, who makes the decision? One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. B2B influencers. Chris Wood, Editor.

Multi-Touch Attribution 73

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 73

Martech Advisor

APRIL 1, 2020

If 2019 was the year of streaming video and low-latency mobile gaming, 2020 will usher in the era of the no-patience consumer. In fact, successful product strategy -- especially when your product is a social app or game -- is really about a stronger alignment between marketing and development. for a more human Internet in 2020.

Enterprise Management 55

Enterprise Management Privacy Protection Broadcasting Work Management 55

Martech Advisor

MARCH 30, 2020

If 2019 was the year of streaming video and low-latency mobile gaming, 2020 will usher in the era of the no-patience consumer. In fact, successful product strategy -- especially when your product is a social app or game -- is really about a stronger alignment between marketing and development. for a more human Internet in 2020.

Enterprise Management 52

Enterprise Management Privacy Protection Broadcasting Work Management 52