CMO Challenges in Driving Data into Insights
Buzz Marketing for Technology
NOVEMBER 17, 2009
With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. And furthermore the path is unique to each company.
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