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Send in the Clouds: Martech Moves to Cloud Platforms

Customer Experience Matrix

Normal 0 false false false EN-US X-NONE X-NONE Last weekend brought the intriguing rumor that Salesforce is in late stage talks to acquire data integration vendor Informatica. The ecommerce world has managed this to some extent, with ‘headless’ solutions and standards enforced by the MACH alliance.

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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

It took us a long time to say that. Which leads us to… The Content Cyborg The most productive blend of writer and AI. One that uses the relative strengths of one to offset the weaknesses of the other. Humans can’t produce en masse. Useful in some instances, useless in others. But our decision is: it’s an advantage.

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How to Optimize Your Shopify Checkout (+ 11 Mistakes to Avoid when Experimenting on Checkout Pages)

Convert

In fact, checkout optimization is an often-overlooked aspect in ecommerce, but one that can have an impressive 35.26% uplift on your ROI! It’s quite the same process in eCommerce — only digitized and processed over the internet. Every stage of your eCommerce sales funnel is vital.

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Different Stages of the B2B Sales Cycle

Directive Agency

As opposed to classic B2C and eCommerce campaigns, individualizing your brand in the B2B space takes patience. It may seem like an easy solution to publish content that generates demands and leads (ideally). The more your brand pops up, the more your user will associate it with the solution.