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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

So many disparate marketing tools only make the task tougher. Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. One of the most dominant needs of a brand is to deliver personalized digital advertising and marketing experiences at scale. About Jivox.

eCommerce 114
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What are CMOs’ Most Important Media Channels?

Porch Group Media

What are CMOs’ Most Important Media Channels? More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. The top channels CMOs prioritized as being very important or extremely important included: Social media – 79%.

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Digital Marketing Transformation

Porch Group Media

Last year had a lot of marketers scrambling to get their marketing strategies optimized and up-to-speed. 2020 was a year like no other and on the marketing front, many brands were largely unprepared for the massive shift to online channels and massive ecommerce growth. Marketers were forced to quickly adapt in order to survive.

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The Complete Guide to Online Video Advertising

Outbrain

But how can you make it king of your marketing strategy? Let’s examine some of the top video advertising trends and what you need to know about using this medium. What is Video Advertising? Video advertising is promotional content that plays before, during or after streaming content.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Social Media Statistics.