ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications.

B to B 120

B to B netFactor Media SEM 120

markempa

JANUARY 4, 2006

More outreach required to the sphere of influence : Buying processes frequently involve a team approach. More outreach required to the sphere of influence : Buying processes frequently involve a team approach. Enlisting the support of one decision maker is rarely enough. Enlisting the support of one decision maker is rarely enough.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

SnapApp

DECEMBER 4, 2017

Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . Takeaway : Traditional marketing channels like TV adverts, direct mail and telemarketing all requires a lot of money to get started.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122