Integrated B2B

JANUARY 16, 2013

While all the attention these days seems to be on online marketing – and, sure, that’s where the excitement is, there are still plenty of B2B executives getting results from good ol’ fashioned face-to-face networking and word-of-mouth exchanges. Developing B2B word-of-mouth marketing – 3 things to keep in mind. “My

Word of Mouth 40

Word of Mouth Business Best Practices Emarketing 40

EveryoneSocial

OCTOBER 15, 2019

Rather than marketing directly to a large group of consumers, you instead activate influencers to get out the word for you by word of mouth, content creation, social media, etc. eMarketer ). 90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers.

Statistics 58

Statistics Paid Search Agency Word of Mouth Companies 58

Hubspot

AUGUST 8, 2011

I ask this because, according to research released by eMarketer today , it seems like a lot of small businesses are confused about how engagement in social media can help achieve their business goals. But ultimately and overall, social media is an extremely valuable tool for generating and increasing word-of-mouth buzz for your business.

Small Business Marketing 28

Small Business Marketing Social Media Word of Mouth Media 28

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! In my opinion, that’s a successful B2B campaign due to a viral response. Ardath Albee's book eMarketing Strategies for the Complex Sale. Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. Thanks again.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

SEPTEMBER 21, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

The dominant URL shortener is also the best – in my opinion – at tracking and analytics. Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Social Media 40

Social Media Paid Content Tools Media 40