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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr. . • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr.

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How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

According to a study done by eMarketer and referenced in the above Hootsuite article, 39 percent of B2B professionals found that social selling reduced contact research time, 33 percent found that it increased the number of incoming leads, and 31 percent found that it leads to deeper relationships with clients.

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Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

This new communications paradigm could be the only way for publishers to take back the lead and re-capture both advertising and content displays. According to eMarketer , 1.8 With exponential growth publishing, publishers can be the first to lead digital’s next stage: d igital will include everything. billion people by 2020.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

. “I built Kurrently in the three weeks between the end of school and the beginning of my internship at Microsoft,&# said Kurrently’s creator Gilbert Leung in my recent Skype interview with him. Merry Xmas eMarketers! Merry Xmas eMarketers! Some kid cracked the code on how to keyword search Facebook conversations.

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Social Pros 20 – Katie Morse, Billboard

Convince & Convert

The stat of the week that I pulled out was actually something from eMarketer , that they pulled out from a stat metrics survey. Content is fire and social media is gasoline , and the more unsexy your company is, the more you should lead with content and use social to promote the content instead of using social to promote the company.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. Valuation timelines and stats are also shown for Skype, delicious, Groupon, LinkedIn and Twitter. ” Nearly a quarter prefer video content to text.