Ambal's Amusings

APRIL 21, 2010

Content marketing will become the first priority of top B2B marketers because of its powerful role in positioning, lead generation & nurturing, social media, and organic search. The pursuit of thought leadership positioning and long-tail search will drive a sharp increase in multi-author corporate blogging. Over to you.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Industrial Marketing Today

JUNE 4, 2011

There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. Various studies and my own experiences with industrial clients show that filling the top of the lead-gen funnel is still the number one goal. Marketing does not end with filling the top of the funnel.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Webbiquity

APRIL 14, 2014

In addition, as search intent becomes more detailed or specific (long-tail search phrases), the click distribution across the first page organic listings begins to even out, as searchers look for the best match or answer to their query. And furthermore, long-tail searches have higher overall organic click-through rates.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Valasys

JULY 2, 2019

key-word consistent content, relevant content, link building, promotion of long-tail-keywords & optimized meta-tags; other strategic factors have also be added as SEO has evolved. Helps in Optimizing Mobile Pages for Search Engines: According to a study by Emarketer, 86% of Americans spend their time on smartphone apps.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

Adobe Experience Cloud Blog

MAY 27, 2016

B2B brands that blog generate 67% more leads per month than those that don’t. SEO can make one of the biggest impacts on lead generation and can easily be one of the most cost-effective channels for new lead acquisition. Long-tail keywords are even more important on mobile. Social Media B2B).

SEO 91

SEO B2B Thought Leadership B2B Lead Scoring 91

Inbox Insight

NOVEMBER 26, 2018

60% of marketers create at least one piece of content each day ( eMarketer ). But is that enough to guarantee effective B2B demand generation? Prioritise evergreen content that addresses top of the funnel awareness, such as your long form blogs for your SEO activity. Social Media. But social isn’t just for dissemination.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 56

Webbiquity

JANUARY 17, 2011

by eMarketer. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Marketers Put More Lead Gen Budgets Online by eMarketer. Search Marketers Tap Social to Boost SEO by eMarketer. ** 5 Stars. Are Twitter Followers Better Than Facebook Fans? Yes—sort of. Marketing Strategy & Tactics.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100