Emarketing Intent Purchase Intent Youtube 
Digilant
APRIL 23, 2024
YouTube Music: In 2024, YouTube Music and Premium crossed 100 million subscribers. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads. monthly listeners and 23.8 percent market share in 2022.
illumin
DECEMBER 14, 2023
eMarketer suggests there are approximately 184.6 A study commissioned by Broadband provider TalkTalk shows that in-game advertising delivered an uplift in purchase intent by as much as 12%. Furthermore, a study by eMarketer shows the majority of video game players in the U.S.
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illumin
DECEMBER 14, 2023
eMarketer suggests there are approximately 184.6 A study commissioned by Broadband provider TalkTalk shows that in-game advertising delivered an uplift in purchase intent by as much as 12%. Furthermore, a study by eMarketer shows the majority of video game players in the U.S.
Porch Group Media
OCTOBER 24, 2019
eMarketer ). Native advertising increases purchase intent by 18 percent. eMarketer ). eMarketer ). YouTube and Google both launched 6-second bumper ads as a way to offer brands a creative way to extend brand reach in a short time frame. Native ads receive 53 percent more views than traditional display ads.
Porch Group Media
MAY 21, 2019
eMarketer). YouTube, Snapchat and Instagram are the most popular online platform among this age group. Facebook is the second favorite platform for consuming videos after YouTube. Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel.
Outbrain
OCTOBER 15, 2018
Granted, the six-second video ad (blink and you’ll miss it) came into vogue at the beginning of 2017 when YouTube/Google showcased their best quickie video ads at Sundance , encouraging more brands and agencies to adopt this “snackable” format. It just stands to reason. What’s noteworthy is that non-social native works best.
Outbrain
DECEMBER 30, 2019
YouTube was one of the first platforms to offer six-second ads. YouTube relies on in-stream ads , for example. Display ads aim to boost brand awareness and purchase intent. A report from eMarketer shows that’s also the case for native video ads. Learn about four relevant trends to watch. Video Ads Are Not as Short.
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