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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. Via eMarketer. Via ClickZ.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. eMarketing Strategies for the Complex Sale. Outsmarting Google: SEO Secrets to Winning New Business. The guide describes proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Advanced Google AdWords.