The Impact of Mobile on B2B Customers
TrustRadius Marketing
AUGUST 21, 2018
This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. This is up from 35% in 2011. The Modern B2B Shopper.
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