Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in. And also discuss the 4 main objectives of a comprehensive plan.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Online accounted for 7% of the B2B marketing mix in 2008. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% Source : eMarketer. B2B interactive marketing spending will climb to nearly $4.8

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

B2B Marketing Zone Posts

MAY 3, 2010

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Is there a place for yet ANOTHER social web monitoring tool in a crowded market?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Webbiquity

FEBRUARY 7, 2012

In this must-read post for B2B marketers, Derek Edmond reviews research from TriCommB2B detailing the role of content marketing assets in B2B marketing (e.g., Types of Valuable Marketing Content by The Daily Numbers. ” Study Shows Differences Between B2B and B2C Marketers by Marketing Pilgrim. ** 5 STARS.

Paid Content 100

Paid Content Social Media Statistics Research 100