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Paul Gillin

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Five Often-Overlooked Reasons Senior Executives Should Use Social Media

Paul Gillin

“I don’t have time to build my LinkedIn profile. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Because of LinkedIn’s exceptional search performance, a search on nearly any executive’s name is likely to turn up a LinkedIn profile within the top three results.

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How to Calculate Social Marketing ROI

Paul Gillin

Unique URLs are also valuable to split testing; you can try out two different invitation messages in the same email and use a different URL for each to measure response to each message. This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. End sidebar.

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