Customer Experience Matrix

SEPTEMBER 9, 2009

Summary: marketing has shifted steadily over time from passive to active consumer engagement. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. database marketing, or, more poetically, narrowcasting. authority.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Vidyard

FEBRUARY 6, 2014

Personalized video is the holy grail of video marketing – it catches your attention, and it keeps you engaged because it’s not speaking at you – it’s speaking about you. Old Spice is leading the way in video marketing, taking their “Old Spice Guy” meme to the extreme.

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

ANNUITAS

OCTOBER 26, 2020

As we look back on this past year’s growth, and bullishly move toward the new year, there are five goals that I think will help all sellers, marketers, and business leaders think more like Chief Growth Officers ( more on that role here ) as we all strive to optimize success after a year of constant change. And reforecast!

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

Vidyard

MAY 9, 2013

then you’re probably with majority of marketers who do not frequently analyze their YouTube video marketing performance. This post is part of a series designed to help you successfully execute on a video marketing strategy using YouTube. This makes watch time a critical metric for your video marketing efforts.

Narrowcasting 51

Narrowcasting Video Marketing Planning Youtube 51

Hubspot

JULY 13, 2012

Given the ever-increasing rise in mobile adoption, mobile marketing is on the minds of many marketers these days. But while we often talk about the importance of mobile marketing tactics such as optimizing your emails and website for mobile devices , there's one aspect of mobile marketing we've touched on very minimally.

SMS 28

SMS Narrowcasting Broadcasting Mobile Marketing 28

Vidyard

MAY 6, 2013

While attending the 2013 Content2Conversion conference in New York City it was clear that video content as “the next big thing” for content marketers continued to be a key message and theme. Video marketing trends with Alan Quarry Video Marketing Strategy: Selling your brand through video Why “Now what?

Storytelling 68

Storytelling Narrowcasting Video Marketing Thought Leadership 68

Vidyard

APRIL 1, 2013

As marketers we understand that delivering growth requires the combination of strong direct marketing efforts and establishing and delivering consistently on our brand. Why marketing teams are taking over video content creation. The Narrowcast Age of Online Video has Arrived. Why “Now what?”

Narrowcasting 52

Narrowcasting Video Marketing Marketing Strategy Marketing & Strategy 52