Valasys

NOVEMBER 5, 2019

According to Experian, personalized promotional emails had 29% higher & unique open rates & 41% higher unique click rates. Moreover, for triggered email campaigns personalization generates double the transaction rates than non-personalized & triggered emails.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

Zoominfo

JULY 28, 2020

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. It’s useful to consider the aim of structure when weighing the pros and cons of SMEs vs.T-shaped employees. Marketing team structure by audience segments.

Enterprise Management 246

Enterprise Management Paid Search Agency Work Management Marketing Management 246

Zoominfo

OCTOBER 5, 2021

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. It’s useful to consider the aim of structure when weighing the pros and cons of SMEs vs.T-shaped employees. What skills do you need on your team?

Enterprise Management 130

Enterprise Management Paid Search Agency Work Management Marketing Management 130

SendX

OCTOBER 8, 2020

Can get expensive if you’re only interested in the email tool. List Management & Segmentation. Personalization and segmentation: Using their visual journey designer and advanced segmentation you can send targeted emails to your subscribers. There is a guided journey to create an email campaign and a list.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Single Grain

NOVEMBER 18, 2019

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. If you’ve already hired an intra-organization SME editor but they’re often time constrained to write promotional content, consider partnering with a content agency.

Paid Content 106

Paid Content SME Product Tips 106

ClearVoice

SEPTEMBER 6, 2022

While these are the three main stages, each stage can have an additional level of segmentation to further customize content and ensure customers within each stage are getting the right type of information. Just remember to keep these “top of funnel” subscribers in their own list through segmentation. Drip campaign emails.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

Referral Rock

OCTOBER 30, 2019

If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. With every email sent and sales call scheduled hopefully your prospect is one step closer to the main objective, converting! Digital Marketing Software Example: Campaign Monitor.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69