Navigate the Channel

JULY 12, 2023

But many marketers focus on the wrong metrics to gauge the success of their email campaigns.” Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Navigate the Channel

JANUARY 3, 2024

Connect email campaigns to specific goals, such as product purchases or sign-ups, and track conversion rates and the ROI of each campaign. RELATED: Deeper Email Analytics for Building Product Marketers Segment your list based on engagement levels and send re-engagement campaigns to inactive subscribers.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Navigate the Channel

SEPTEMBER 15, 2023

AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? FAQs What is the significance of AI in digital marketing in 2023?

Marketing AI 65

Marketing AI Trends Ethics Privacy 65